Local artist/author creates humorous look at Reno

It is common knowledge that Reno has a reputaion for being Sin City. Friends and relatives from away constantly remind us of the brothels and gambling that take place in the state. We are teased by relatives in the Midwest about Reno being nothing more than a Party Town. Everyone thinks we're misbehaving so....we might as well be! (Ms Behavin, that is).

A Star is Born

On a lark, the artist was downtown Reno last Halloween wearing a tiara, a blonde wig and donning a Beauty Queen sash entitled--"Ms. Behavin- 1st Place". She stopped at the usual "haunts" to check on her artwork and to her surprise"Ms. Behavin" became an instant hit. Friends at the various galleries and shops in the Riverwalk district took photos of ...Ms. Behavin at the River Gallery, Ms. Behavin at VSA arts of Nevada, Ms. Behavin at Esoteric Coffee House & Gallery and Ms. Behavin at La Bussola. While walking along First Street a stranger passed by, smiled and said, "Congratulations!" He thought she was a real winner!

Ms. Behavin, is the inspiration for Ms. Behavin in RENO the Biggest Little City in the World the Souvenir Booklet and Ms. Behavin Post-cards and of course, she is a figment of the artist's imagination.

Coming Soon---It's New!
A RENO Souvenir Booklet that's easy to ship or pack.

Did you know? Reno was voted one of the quirkiest cities in the U.S. by Mature Magazine in 2001 and it went virtually unnoticed. Shortly after arriving in Reno, I photographed my very favorite places that represented the quirky sites that make Reno, Reno. These photos became the backdrops for Ms. Behavin' in RENO the Biggest Little City in the World. Reno needs to capitalize on what is left of its uniqueness...this will help.

Tourist will find this small souvenir booklet easy to pack. Local residents will enjoy this humorous look at Reno and will send it to their relatives across the country as stocking stuffers, gifts or keepsakes. The City of Reno needs to be poked fun at in an artistic manner...this will help.

Ms Behavin in Reno, the Biggest Little City in the World

16 page pocket-sized, 4"X 6" souvenir spiral bound book with nostalgic-style photos and text designed by Reno artist, Beth Alice Rubenstein. Full Color. Suggested retail price $12. Appeals to all ages. Gambling and watering holes mentioned.

Special components: Free enclosures of a temporary "Kiss tattoo and/or "Keep Reno Quirky" or "Ms Behavin" in Reno sticker and or/ "MsBehavin" post card or bookmark. Also available at La Bussola in Reno, Nevada.

Intended Audience: anyone with a feeling of quirky nostalgia.

Please note: at a recent Art Opening in downtown Reno , I was approched by a 12 year old Caucasian female who bought a "Ms Behavin Bookmark and then had her mother approach me for an autograph. At the same Opening two Asian female University students purchased "Ms Behavin Party Girl Smiles-on-a-stick, asked for my autograph AND had a picture taken of us wearing them in the front of the store!

© Beth Alice Rubenstein 2003